Chefs' Profound Impact On Local Farms And Our Farmers' Market
If you're a regular customer, you've become accustomed to seeing many of the area's top chefs at the farmers' market. You've enjoyed their cooking demonstrations, you've marveled at their techniques and recipe ideas. You've seen how generously they have donated side dishes to the market's annual barbecue fundraiser. But do you realize the huge impact these chef have made on the farmers' market as a whole and on our farmers in particular?
Sometimes they are dressed in their chef whites, but sometimes not. The average shopper may not recognize them when they shop the market, but chefs are a catalyst for the market's success and in educating the public about the importance of local foods and supporting local farms.
"The chefs who shop at our market and buy from local farmers have been a principal force in driving the local foods movement," says grower Sam Koenigsberg of New Town Farms. "They have made the market what it is today and have helped the market continue to grow. They have that platform - through a plate of good food - to educate people. That plate of local food is the window back to the farm. Chefs have an enormous role in advancing the market and making more local food available for you, the consumer."
Sam says market customers who watch chefs pick up boxes of produce for their restaurants or take produce to use in their cooking demos shouldn't be concerned that chefs are skimming the cream off the top of his harvest.
"Chefs order on Friday and we pick their orders separately, over and above what we pick to sell at market, and it doesn't affect the quantity of food we bring for our booth," he says, adding that when he has small amounts of an in-demand product, he saves it for customers waiting in line at his booth for the market to open. "It's the worm for the early birds."
"People should appreciate what chefs are doing in supporting local farmers and using local produce in their restaurants," he says.
Grower Dane Fisher of Fisher Farms is another market farmer who has multiple facets to his business. Growing for restaurants in one of them.
"We are fortunate to have some of the greatest chefs frequent our farmers market and they have supported our farmers and they make it economically feasible for me to grow for market," he says. "I am growing more and different types of produce because of the chefs than I would otherwise. I have more to sell to market customers because of chefs."
"Pretty soon I will have purple cauliflower at market. I will have it to sell because one of the chefs asked me to grow it."
He says customers will see chefs come and pick up orders from his booth more and more in part because of the price of gas. "It saves me driving all over Charlotte making deliveries."
The orders from the chefs make it worth the drive from Richfield to sell at market. "Their orders give my business more security," he says.